Digital Marketing

Digital marketing, also known as online marketing, is a powerful approach that harnesses the internet and digital technologies to connect with customers. Unlike traditional media (such as print, radio, or television), digital marketing leverages computers, mobile devices, social media platforms, search engines, and other digital channels to reach consumers where they spend most of their time.With the growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small business that want to trade online and make a name for themselves on the web.

Digital marketing encompasses a range of practices that interact with customers throughout their buying journey.It involves strategies and tactics to engage potential customers, build brand awareness, and drive sales using digital channels.Digital marketing creates value by connecting businesses with their target audiences through various digital channels. It’s a dynamic field that requires adaptability, creativity, and a deep understanding of consumer behavior.

Search Engine Optimization

SEO is the process of improving the quality and quantity of website traffic by enhancing a website’s visibility on search engine results pages (SERPs). It primarily targets organic or unpaid traffic, rather than direct or paid traffic. All major search engines such as google, yahoo anf bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isnt't involved, as it is with paid search ads.

SEO is a technique for:
Designing and developing a website to rank well in search engine results.
Improving the volume and quality of traffic to a website from search engines.
Marketing by understanding how search algorithms work, and what human visitors might search.

Frequently Asked Question

  • What Is Digital Marketing?
    Digital marketing involves reaching people through Internet-connected devices like computers, smartphones, and tablets. Channels include search engines, social media, email, websites, and apps. It’s about connecting with prospects and customers online.
  • What Does a Digital Marketer Do?
    Digital marketers create and execute strategies across various channels. They optimize websites, manage social media, run email campaigns, analyze data, and drive brand awareness and conversions.
  • What Is SEO?
    SEO stands for search engine optimization. It involves a set of processes used to improve a website’s visibility in search engine results pages (SERPs), particularly on Google. By optimizing your site for relevant search queries (keywords), you can attract more organic traffic from search engines. Techniques include keyword research, content marketing, technical SEO, and link building.
  • How Does SEO Work?
    SEO aligns your website with what search engines and users seek. Google’s algorithm determines query intent and ranks results based on various factors. Some factors are under your control, such as content quality, technical aspects, and link building.