Digital Marketing at iMAGEINFOTECH

Digital Marketing is the process of building and maintaining Customer relationships through online activities to generate sales or capture Customers that are searching on the internet for answers. With the growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small business that want to trade online and make a name for themselves on the web.

Most digital marketing strategies and campaigns have 5 objectives:
1. Reach the right audience.
2. Engage with your audience.
3. Motivate your audience to take action.
4. Ensure efficient spending on your campaign.
5. Maximize Return On Investment(ROI).

Types Of Digital Marketing

SEO - Search Engine Optimization

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.

Pay-per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

Marketing Analytics

One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers.