Search Engine Optimization - SEO
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Search Engine Optimization
Search Engine Optimization (SEO) is the process of getting traffic from the "free", "organic" or "natural" listings on search engines. All major search engines such as google, yahoo anf bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isnt't involved, as it is with paid search ads. SEO is all about optimizing a website for search engines.
SEO is a technique for:
Designing and developing a website to rank well in search engine results.
Improving the volume and quality of traffic to a website from search engines.
Marketing by understanding how search algorithms work, and what human visitors might search.
Types Of SEO
On Page Optimization
On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.
Off Page Optimization
Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
Technical SEO
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.