PPC stands for Pay Per Click. It is an internet marketing model where the advertisers use the publishers’ website to market their products or services through ads. The publisher gets paid by the particular advertisers when a user clicks on their ads. It is a pull-type internet marketing of buying user visits to a site.
Behind every successful PPC campaign lies a catchy ad that can attract the attention of online users.
Advertisers focus on the following aspects while creating an online ad:
Research for effective keywords related to a product or a service
Choose the right keywords
Group the keywords relevantly
Arrange the keywords to create an advertise
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