A process of optimizing your site/blog to be more visible in social media searches and sites, more easily linked by other sites, and more frequently discussed online in blog posts and other social media. A wisely implemented Social Media Optimization (SMO) strategy can give a great boost to your business. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives.
The following points are the backbone of any well-laid SMO strategy:
1. Know you customers.
2. Research over market and trends.
3. Explore more social networking platforms.
4. Reflect your presence on all.
5. Choose core topics related to your business. Use them in content.
6. Set Social Engagement parameters.
7. Plan your resource use.
8. Track your results.
Getting Started with Implementing SMO 5 rules to consider:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
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